How to grow a sustainable business - Part 2
In the first part of this blog post, we showed how to understand sustainability comprehensively and how to generate long-term success.
In this blog entry, we would like to take a closer look at our environmental impact. Questions such as “How can you handle natural resources more sustainable", ”What does Corporate Social Responsibility (CSR) mean” and “Why should you deal with sustainability in your company” will be answered. We hope you enjoy reading it.
Get aware of the resources
The first step towards sustainability is being aware of the resources you have and that they are limited. For example, you can take a look at your work team and ask yourself what resources you consume on a daily basis and how they can be reduced. How do you get to work? Can you use the bicycle instead of the car or can car pools be formed among colleagues? How can you as a team produce less waste? For example, paper can be saved if only necessary documents are printed and these are double-sided. By using recyclable materials you save money and resources, which is both a benefit for you and your company.
Nowadays we increasingly hear the term Corporate Social Responsibility (CSR), but what exactly does it mean and what does it have to do with sustainability? CSR stands for a balance between economic success, the well-being of the people affected by the company's activities and the potential impact on the environment. The entire company should assume responsibility at all levels in order to achieve the best possible balance. A lived sustainability within the team can lead to an increase in reputation and thus to a competitive advantage for the company. If you want to strengthen your company in the long run, we recommend that you start to take responsibility.
Sustainability generally means managing today to be prepared for tomorrow. It is also called “smart management" because a reduction in energy, waste, and materials, for example, leads to less spending, which can generate more money. This money can, for example, be invested in innovations that increase productivity, which in turn can lead to lower employee turnover. In short: not only the coming generations of tomorrow will benefit from a conscious use of our natural resources, but we can also derive positive results from them today. Not to forget, however, the numbers. If you do not measure through evaluations whether sustainability has been generated, you will not get any results.