Research

Apart from the training and consultancy services that it provides for the Civil Society Organizations, as well as for Public and Private Sector, the Management Centre is providing research services as well.

The research services provided by the experienced staff with a professional business understanding can be listed as follows:  

Data Collection Methods

Focus Group Discussion

The Management Centre conducts the focus group discussions, which has become a part of the market researches, as well as the socio-metrical measurements, through digital voice recording and also close-circuit video broadcasting infrastructure, if requested. Focus Group Discussions are conducted under the supervision of experts and as in the case with all other data collection methods, the information gathered by the utilization of this method is only shared between the relevant staff of the Management Centre and the customer.

Face to Face Survey

Part-time pollsters conduct the face-to-face Surveys that are implemented across the North Cyprus; and the pollsters are supervised by the filed controllers. Moreover; the Management Center conducts a second control by making phone calls to the persons with whom the pollsters conducted the survey. All pollsters and supervisors are trained accordingly, prior to the field work.

The data, which are transferred to the computers, are analyzed with the utilization of SPSS software.

Telephone Surveys

Computer-aided telephone survey system is a system which integrates the research experience with technology. The Management Centre provides a Fast, reliable and low-cost research opportunity through the computer-aided telephone connection.

With the utilization of Q-art software, which enables the telephone surveys to be conducted through telephone, it is now possible to get accurate and early results. Thanks to the voice recording feature of the Q-art software, the controls are made accurately and fully during the survey field work. Q-art software enables the telephone surveys to be conducted through computers.

The software consists of sample and question modules, and it enables the registries in the telephone directory to be used in field studies by grouping the registries according to the streets.

Due to its feature that enables all data to be transferred in MS Word, Excel and SPSS format; data analysis are conducted in a more practical, accurate and faster way.

The software, which automatically records the voices of each interview in computer environment, also enables the records to be listened again by recording them on CDs for the purpose of controlling.

In-depth Interview

In this method, which is conducted by the experts on a face-to-face, one-to-one interview format, the interviews are recorded in digital environment, by adhering to the confidentiality principles, and subsequently these interviews are resolved and analyzed.   

Research Areas:

Social and Public Opinion Polls

Customer Satisfaction Research

Product/Service Oriented Research

Media Research

Corporate and Brand Images

Data Processing